6 things you need to do before hiring a brand designer

Creating a successful brand identity is crucial for any business, big or small. A well-designed brand can help you connect with your target audience, stand out from your competitors, and in the long run, drive more sales. But before you hire a brand designer to create your brand identity, there are a few things you can do to ensure you're on the right track:

1 - Determine your business goals and objectives:

Before creating a brand identity, it's essential to determine your business goals and objectives. Ask yourself, what do you want to achieve with your brand? Who are your dream clients? What are their needs and pain points? What sets you apart from your competitors? By understanding your business goals and objectives, you can create a brand identity that accurately represents your business and appeals to your target audience.

2 - Define your brand values:

Your brand values are the principles that guide your business and represent what you stand for. Defining your brand values is essential for creating a brand identity that aligns with your business's core values. Ask yourself, what values do you want your brand to represent? Are you passionate about sustainability, innovation, or creativity? By thinking beforehand about your brand values, it's easier to create a brand identity that accurately represents your business and appeals to your target audience.

3 - Research and mood boarding:

Find out who are your competitors and research the market.This research can help you identify gaps in the market and opportunities for your brand. Once you've done your research and if you'd like, you can create a mood board to visually represent what you imagine for your brand. Moodboarding can help you communicate your vision to your brand designer and ensure you're on the same page from the start.

4 - Look for a business name, if you don't have one yet:

Your business name is an essential part of your brand identity. It should be memorable, easy to pronounce, and reflect your brand's values and identity. If you don't have a business name yet, now is the time to look for one. Brainstorm potential names and test them with your target audience to see which ones resonate the most.

5 - Choose your deliverables:

Decide what elements you are going to need for your new brand. Are you looking for a brand identity, stationery, packaging, social media templates, or website design? Knowing what you need will help you find a designer who specializes in these services.

6 - Research for potential designers:

There are many talented brand designers out there, but not all of them will be the right fit for your business. Do your research to find designers whose work aligns with your brand's aesthetic and values. Look at their portfolios and read reviews from past clients.

In the end, hiring a brand designer can be a big step for any business, and it's important to do your homework beforehand. Take the time to understand your business goals and objectives, research your competition, and gather inspiration for your brand's look and feel. Don't forget to also think about your business name and any messaging you want to convey through your brand.

When you're ready to start looking for a designer, review portfolios, and make sure to find someone who is a good fit for your vision. By taking these steps, you'll be well on your way to creating a strong and memorable brand that will set you apart from the competition.